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CREATING THE TIKTOK STRATEGY
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Defining objectives
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Understanding the target audience
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Defining content rules (language, tone of voice, words used/words not used, dress-code, designating who should appear in videos, etc.)
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Setting performance indicators to measure success
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Establishing the topics covered
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Hashtag strategy
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Account optimization (profile editing)
TikTok management
CONTENT STRATEGY
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Brainstorming content
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Research content
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Staying up to date with relevant trends
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Adaptation of trends
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Content plan
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Strategy Testing
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Strategy Monitoring
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Strategy Adaptation
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Analytical Reports
IMPLEMENTATION
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We meet once - twice a month for content creation (depending on how many videos we make)
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Creating briefs and scripts
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Filming
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Editing
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Copywriting
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SEO optimization
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Posting

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